Table of Contents
About AdEx Network
AdEx Network 14 people and a fictional unicorn. Based in Sofia. And all over the world. Working on two products. Technologists, marketers, singers, moms, but mostly humans. Naive enough to believe the fix the world, persistent enough to give it a shot. The idea of AdEx was conceived in early 2016. Back then the core team of AdEx was looking for ways to monetize the significant traffic of the other product – the media center Stremio. The dedicated a great deal of the time to research and preparation. The isolated the most prominent problems of the advertising & quảng cáo industry*, and then concluded that blockchain was the most suitable tech to solve the largest number of issues.
AdEx Network hosted a crowdfunding chiến dịch, raised 40,000 ETH (appr. 12 million USD back then) in under 8 hours, and began coding AdEx. To demonstrate the benefits of blockchain technology, the teamed up with easyJet to hosting a blockchain auction for advertising inventory on easyJet Boarding Passes. Needless to say it was successful. The joined the largest organization for digital advertising – the IAB’s TechLab as a contributor to the Blockchain Working Group. Less than a year after the crowdfunding chiến dịch, the launched the AdEx platform beta
AdEx Network published the first version of the AdEx Protocol for digital advertising that reduces ad fraud, malvertising and protects user privacy. Following rapid development and adding of new content, the published v4 of the AdEx protocol. The released the stable version of the AdEx Platform open for all publishers and advertisers willing to embrace the future of advertising. AdEx Staking launched, allowing token holders to utilize their ADX to secure the AdEx Network
AdEx Network Platform available for everyone and generating over 30 million monthly impressions AdEx Staking relaunched with additional incentives for stakers to achieve over 80% annual returns. At the moment they are writing the next chapter of the story. Stay tuned.
AdEx Network Storage Key Points
Advertiser
Pay For Real Traffic Only
AdEx Network No one wants to pay for fake traffic, yet the ad industry is losing billions annually. AdEx is a display ad network that fights ad fraud by introducing real time reporting and tools for limiting low quality traffic, and lowers ad costs by removing middlemen.
Premium Ad Network
With AdEx, you cut off intermediaries and save on unnecessary fees. The help advertisers and publishers maximize results and revenues – with the added value of real-time verifiable reporting.
Display Ad Network
No Place for false Reporting and ad Fraud
AdEx Network created the AdEx protocol as an open-source, transparent and fraud-proof alternative to traditional ad networks. By introducing real-time tracking and reporting directly accessible to each advertiser and publisher, and dropping the need for most intermediaries, the reduced the ability for anyone on the network to report wrong data and make advantage of unnecessary fees and fake traffic.
No Middlemen Means more Revenue and Lower Costs
The AdEx platform connects advertisers and publishers directly – there are no DSPs, SSPs, brokers, etc. By removing middlemen they remove unnecessary fees. This means more revenue for publishers and less expenses for advertisers.
Publishers
Instant Revenue For Your Ad Space
AdEx Network Make more of your traffic! The AdEx platform won’t charge you for listing your ad slots or managing your inventory. Just register and start earning after the very first impression generated on your website or mobile app!
Website Owners
No matter if you own a website with 10,000 monthly unique visitors or an Alexa Top 1,000 media, AdEx is an excellent tool to monetize your audience.
Mobile developers
If you are looking for alternative ways to add revenue to your mobile app or your app isn’t approved by Google, try AdEx network.
Local Niche Media
AdEx Network is a perfect alternative to Google Adsense if you are just starting or if your website runs in various languages, other than English.
Full Custody of Funds
Unlike most ad networks, AdEx Network won’t keep or lock your funds. On the AdEx Platform, you have full custody of your money and can withdraw your earnings whenever you want – with no minimum withdrawal requirement.
No fees for using the Platform
AdEx Network is a self-serving platform. It’s so simple, you just don’t need someone to sell your inventory for you. No middlemen means more ad revenue for you. How much you will make is up to what price you set on your inventory and how well it performs.
Campaigns
Ad campaigns are traditionally defined as “coordinated series of linked advertisements with a single idea or theme”. In AdEx, they further represent a intent to spend a certain budget towards spreading those advertisements: essentially, a big piece of demand. Campaigns are created with a total budget (e.g. 5000 DAI) and a specification of the desired result: e.g. purchase as many impressions as possible for this ad, with a maximum allowed price per impression and targeting information. Because campaigns represent a financial commitment on a smart contract, they can be also be seen as smart, automated insertion orders. The cryptocurrencies that can be used for a chiến dịch depend on what Core is used and what it supports: e.g. the Ethereum implementation supports all ERC20 tokens.
Flow
The entire flow is as follows:
- The advertiser (demand side) starts a chiến dịch with a total budget and certain parameters (ad units, targeting, min/max price per impression/click/etc.); this translates to opening an OUTPACE channel; at this point the advertiser delegates two validators: one that represents them (advertiser-side validator), and one that represents publishers (publisher-side validator).
- Validator(s) have to accept that they’re nominated for this channel (and prove that they’re available) by broadcasting a signed message to the other validator(s).
- Publishers will query their own validator(s) for available demand (active channels) every time someone opens their website/app; the query will happen on the client side (in the browser/app), much like header bidding; the AdEx AdView will select one of those bids and relay that selection to the validators.
- The AdView will generate events (impressions, clicks, page closed, etc.) and send them to the validators.
- The events will be reflected by the validators, creating a new state; each valid impression sự kiện is turned into a micropayment to a publisher; publishers will be immediately able to use that state to withdraw their earnings.
- Should the publisher decide to withdraw their earnings, they can withdraw from any number of channels at once.
- As long as the state keeps advancing, publishers have a constant guarantee of their revenue; should the state stop advancing properly, publishers can immediately stop serving ads (see chiến dịch health and Chiến dịch health vs refusal to sign).
Display Advertising made simpler
Register with 5 clicks
Sign up for AdEx in just a few clicks and start advertising and earning straight away. No matter if you’re an advertiser or a publisher, getting started with AdEx takes as little time as possible.
Self-governed ad marketplace
We empower a free and self-governed ad market with no centralised restrictions on what can and can’t be advertised.
Real-time Reporting
Track the performance of your campaigns or your ad inventory in real time and reduce the risk of ad fraud and false reporting.
Privacy-Preserving Targeting
We value the privacy of individuals and AdEx has been designed with that in mind. No end user data will ever be uploaded to AdEx servers and paired with data from other sources.
Payment channels & Layer 2 scaling
Scaling transaction volume is not an issue for AdEx Network thanks to OUTPACE: our Layer 2 payment channels solution which allows small payments for each individual impression – a unique benefit for advertisers and publishers on the platform.
Crypto Volatility Solved
The AdEx platform runs using two cryptocurrencies – the ADX token and the DAI stablecoin. Frequent price fluctuations are a concern for using crypto for standard business payments, so we implemented the DAI stablecoin as payment method between advertisers and publishers on the platform. The ADX token is vital for running validator nodes on the AdEx network.
